9 Essential Types of Webpages Every SEO Pro Needs to Know

Before we get into the meat of this chapter, I want to make one thing perfectly clear: When it comes to SEO, every page is a landing page. And when I say ‘every page,’ I mean every single page that is crawlable and indexable by the search engines. So if you don’t want search engines indexing a

Read more…


Hot Do It Yourself (DIY) Tips from a Search Engine Optimization (SEO) Expert

About a decade ago, I was the Freelance Writing Guide for About.com, a company that rigorously trains its employees in search engine optimization (SEO). In addition to receiving that formal training, I locked myself away in a café for a week and studied what was then a leading book on all

Read more…